Senior General Trade Channel Executive

Key Responsibilities

• Lead the deployment and governance of Perfect Store standards across all retail channels.
• Develop execution guidelines and store standards aligned with channel and business strategies.
• Monitor Perfect Store KPI performance and compliance through regular market audits and evaluations.
• Manage the end-to-end planning, allocation, deployment, and tracking of Point-of-Sale Materials (POSM).
• Ensure timely execution of visibility initiatives that support brand and category objectives.
• Monitor POSM utilization and evaluate effectiveness in the trade environment.
• Drive the execution of monthly commercial priorities across all channels.
• Track execution performance through field visits, retail audits, and digital monitoring tools.
• Ensure outlet compliance in terms of product availability, visibility, pricing, and promotional execution.
• Collaborate closely with distributors to ensure consistent implementation of execution standards.
• Manage merchandising agencies and other field execution partners to deliver business objectives.
• Conduct coaching and capability-building programs for sales teams on Perfect Store principles and execution excellence.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field.
• Minimum 2-6 years of experience in Sales Operations, Trade Marketing, Channel Development, or Commercial Execution within the FMCG industry.
• Strong understanding of General Trade operations, Perfect Store concepts, and retail execution standards.
• Proven experience managing POSM deployment, merchandising programs, and distributor partnerships.
• Strong analytical skills with experience monitoring KPIs, retail audits, and execution performance metrics.
• Demonstrated ability to manage multiple stakeholders, including distributors, agencies, and field sales teams.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work independently in a fast-paced and dynamic environment.
• Proficient in Microsoft Excel, PowerPoint, and other reporting or sales tracking tools.
• Willingness to travel extensively for market visits and field audits.

Preferred Qualifications

• Experience working in multinational FMCG organizations.
• Background in commercial excellence, sales capability development, or trade marketing.
• Experience managing third-party merchandising agencies and field execution teams.