Channel Manager – Laos

Channel Strategy Ownership

• Develop and lead the overall channel strategy for Laos in alignment with business objectives.

• Ensure integration of category strategies into channel plans that deliver growth and profitability.

Budget Management

• Manage and optimize the CBD budget for Laos, specifically for BMI investments.

• Monitor and report on budget utilization to ensure ROI and compliance.

Stakeholder Collaboration

• Work closely with CSP and market teams to align category strategies with channel execution plans.

• Partner with CD Excellence and Field teams to translate strategies into market realities.

Capability Building

• Drive capability development for the channel team in line with Unilever's strategic priorities (e.g., AI-led solutions, Perfect Store execution).

• Lead initiatives to enhance team skills and tools for superior channel performance.

Execution Excellence

• Ensure flawless implementation of channel plans in GT, leveraging data-driven insights and best practices.

• Continuously monitor market performance and adapt strategies as needed.

Skills and Qualifications:

• Strong understanding of GT channel dynamics and category management.
• 4–6 years in Sales, Channel Management, or Customer Development within FMCG.
• Proven experience in channel strategy development and execution.
• Financial acumen for budget management and ROI analysis.
• Excellent stakeholder management and collaboration skills.
• Ability to lead capability-building initiatives and drive change.

Familiarity with digital tools and AI-led solutions for channel optimization.

• Growth mindset with a focus on continuous improvement.
• Strong influencing and communication skills.
• Ability to lead cross-functional teams and deliver results under pressure.